Comments on: Hearsay: The real reason Apple dropped out of NAB http://macenstein.com/default/2008/04/hearsay-the-real-reason-apple-dropped-out-of-nab/ Mac news and rumors dug up on the web and sewn into and unholy monster Thu, 24 May 2012 06:46:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim http://macenstein.com/default/2008/04/hearsay-the-real-reason-apple-dropped-out-of-nab/comment-page-1/#comment-152306 Jim Tue, 22 Apr 2008 11:41:03 +0000 http://macenstein.com/default/?p=1292#comment-152306 The cost to a company to attend one of these shows (labor, shipping, construction, assembly, insurance, etc.) is absolutely shocking. My wife used to work in the trade show industry, and saw the effects of the cruddy economy, and diminishing returns by attending these shows. Pre-internet, they were the best way to get the word out. Now they're more like a VERY expensive company picnic. The cost to a company to attend one of these shows (labor, shipping, construction, assembly, insurance, etc.) is absolutely shocking.

My wife used to work in the trade show industry, and saw the effects of the cruddy economy, and diminishing returns by attending these shows. Pre-internet, they were the best way to get the word out. Now they’re more like a VERY expensive company picnic.

]]> By: Bjarki Gudjonsson http://macenstein.com/default/2008/04/hearsay-the-real-reason-apple-dropped-out-of-nab/comment-page-1/#comment-152246 Bjarki Gudjonsson Sun, 20 Apr 2008 22:45:39 +0000 http://macenstein.com/default/?p=1292#comment-152246 Nothing new? They finally released Final Cut Server, and that's straight up NAB's alley. Nothing new? They finally released Final Cut Server, and that’s straight up NAB’s alley.

]]> By: odin http://macenstein.com/default/2008/04/hearsay-the-real-reason-apple-dropped-out-of-nab/comment-page-1/#comment-152155 odin Fri, 18 Apr 2008 03:14:46 +0000 http://macenstein.com/default/?p=1292#comment-152155 Apple just knows who needs who more. Apple just knows who needs who more.

]]> By: AgentW http://macenstein.com/default/2008/04/hearsay-the-real-reason-apple-dropped-out-of-nab/comment-page-1/#comment-152153 AgentW Fri, 18 Apr 2008 01:16:55 +0000 http://macenstein.com/default/?p=1292#comment-152153 Interesting that of the two, one was a healthy company; and when they stayed away, they stayed away. The other could be found in a variety of ways... just not in the exhibit hall. Interesting that of the two, one was a healthy company; and when they stayed away, they stayed away.
The other could be found in a variety of ways… just not in the exhibit hall.

]]> By: Ian Eisenberg http://macenstein.com/default/2008/04/hearsay-the-real-reason-apple-dropped-out-of-nab/comment-page-1/#comment-152148 Ian Eisenberg Thu, 17 Apr 2008 19:40:34 +0000 http://macenstein.com/default/?p=1292#comment-152148 I think the decision was purely financial given the exorbitant rates that the shows charge. It is telling that Avid is also absent from NAB this year. I think the decision was purely financial given the exorbitant rates that the shows charge. It is telling that Avid is also absent from NAB this year.

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