Looks like someone missed the point of the MacBook Air commercial…
Boy oh boy, did we all have a good laugh when Steve unveiled the Macbook Air, pulling from inside a manila envelope! Oh my, yes! We laughed and we laughed!
But eventually we stopped.
Well, 5 months later the folks over at interofficemac.com apparently still think it’s funny, and are hoping to laugh all the way to the bank with their new InterOffice Mac Envelope Sleeve, a MacBook Air laptop case designed to look just like that envelope Steve showcased at Macworld. Of course, the Mac Envelope provides a bit more protection than a regular old manila envelope. Constructed from “high grade water proof and fade proof vinyl” with “a scratch proof cotton twill lining”, the sleeve’s envelope-styling is purely cosmetic. The case is zippered shut, not held together by the thin red strings, and there’s 1/2-inch of padding to keep your MacBook Air safe if you should accidentally mail it.
Very cute. So the big question is, “who will buy one?”. I may be wrong, but I think the point of the MacBook Air envelope commercial was to show how thin it is, not to suggest anyone superficial enough to spend $3000 on a computer with hardly and features/power is going to want to keep it in a case that looks like an envelope. In fact, I would think they might be more apt to put it in a real envelope, as at least ten they can keep performing that same “hilarious” sight gag over and over on their friends. InterOffice is selling the Mac Envelope Sleeve for $30, and for an extra $20, you can have your initials embroidered on it, thus ruining the illusion of it being a real envelope. $30 is not quite too much to spend for a gag gift, so perhaps they’ll have some success among prop comedians such as Carrot Top and Gallagher.
Thanks (once again) to faithful Macenstein reader Kelly for the tip!