I doubt Apple sells a lot of servers based on their website graphics. The way they’ll sell them is with articles and ads in InfoWorld, Business Week, Wired, and generating a Harvard Business Review case.

They’ve really dropped the ball on pushing their power and reliability, but most of all their licensing and support. They’re worlds ahead of the competition on the last two. Companies that do a TCO or ROI find that there’s no comparison. Colleges IT departments are getting clobbered when they try to explain why the school should be buying students Windows notebooks when Apples require less than half the support staff.

Xserve includes OS X Server and UNLIMITED client licenses at no extra cost. WIndows server will cost about 500 bucks per server (though they’ll cut it down if you buy a crapload of them), and 50 more bucks per client license (again they usually discount for volume, but won’t admit it, nor is there any predictability).

Once again Apple shows why they aren’t making huge inroads with business clients: they don’t know how to sell to them. XServe is so far beyond Wndows that I can’t believe they don’t sell a billion of them.

Good one