Canadian hardware store tricks Apple into paying for half its billboard
Canadian hardware store chain Rona has created one of the most brilliant billboard advertisements ever, and they couldn’t have done it without Apple.
In an effort to get the word out that Rona not only sells, but recycles paint as well, they hung up this banner under one of Apple’s iPod nano “dripping” billboards. What better way to talk about recycling than to recycle someone else’s billboard into your own? Genius.
[via jcxp]
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I hope whoever thought of that got a raise.