Comments on: Microsoft apparently planning to offer custom-painted MacBooks in new retail stores http://macenstein.com/default/2009/07/microsoft-apparently-planning-to-offer-custom-painted-macbooks-in-new-retail-stores/ Mac news and rumors dug up on the web and sewn into and unholy monster Sat, 11 Feb 2012 19:47:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: imajoebob http://macenstein.com/default/2009/07/microsoft-apparently-planning-to-offer-custom-painted-macbooks-in-new-retail-stores/comment-page-1/#comment-186700 imajoebob Tue, 28 Jul 2009 17:13:28 +0000 http://macenstein.com/default/?p=5011#comment-186700 MS has somebody who approves all copy, so if this is an authorised release, they know about it. Besides, MS makes MORE money on a copy of Windows run on a Mac than they do on a comparable Dell. You and I shell out a lot more than the 35 or 40 bucks they pay. I doubt Apple will offer any bulk discount to an MS store, but they can't decline to authorise them if they meet the requirements established for others . i.e. Best Buy. Antitrust issues, and all. By adding the color MS gets the mark up they need. MS has somebody who approves all copy, so if this is an authorised release, they know about it.

Besides, MS makes MORE money on a copy of Windows run on a Mac than they do on a comparable Dell. You and I shell out a lot more than the 35 or 40 bucks they pay. I doubt Apple will offer any bulk discount to an MS store, but they can’t decline to authorise them if they meet the requirements established for others . i.e. Best Buy. Antitrust issues, and all. By adding the color MS gets the mark up they need.

]]> By: Fuzzy1 http://macenstein.com/default/2009/07/microsoft-apparently-planning-to-offer-custom-painted-macbooks-in-new-retail-stores/comment-page-1/#comment-186698 Fuzzy1 Tue, 28 Jul 2009 13:51:17 +0000 http://macenstein.com/default/?p=5011#comment-186698 I imagine that some design group was asked to find images of "techie-stuff" to clutter the backgrounds of images. The designers, generally being bored and ironic, decided to add products that M$ would NOT show off in a retail environment. Some art director then said the pictures were too colorless and to liven them up but didn't catch on to the fact of what exactly the products were. So they were colorized, cropped to not be too obvious and sent to the client. Check cashed, hilarity ensues. I imagine that some design group was asked to find images of “techie-stuff” to clutter the backgrounds of images. The designers, generally being bored and ironic, decided to add products that M$ would NOT show off in a retail environment. Some art director then said the pictures were too colorless and to liven them up but didn’t catch on to the fact of what exactly the products were. So they were colorized, cropped to not be too obvious and sent to the client. Check cashed, hilarity ensues.

]]> By: Anderson http://macenstein.com/default/2009/07/microsoft-apparently-planning-to-offer-custom-painted-macbooks-in-new-retail-stores/comment-page-1/#comment-186690 Anderson Tue, 28 Jul 2009 01:03:40 +0000 http://macenstein.com/default/?p=5011#comment-186690 Interesting, designers don't really seem to have much experience with Microsoft products. Of course, it doesn't help that Microsoft doesn't even advertise anything they actually make. Interesting, designers don’t really seem to have much experience with Microsoft products. Of course, it doesn’t help that Microsoft doesn’t even advertise anything they actually make.

]]> By: Janus Christensen http://macenstein.com/default/2009/07/microsoft-apparently-planning-to-offer-custom-painted-macbooks-in-new-retail-stores/comment-page-1/#comment-186686 Janus Christensen Mon, 27 Jul 2009 20:08:44 +0000 http://macenstein.com/default/?p=5011#comment-186686 The slides were made by Lippincott, a consultancy that specialises in brand strategy. As such, they probably felt using Blackberrys and Macs in their presentation woud better convey the message they are trying to get accross, since these are *much* stronger brands -- at least in the hardware space -- than Microsoft itself or any combination of "Made for Windows" products. Kind of ironic, come to think of it. The slides were made by Lippincott, a consultancy that specialises in brand strategy. As such, they probably felt using Blackberrys and Macs in their presentation woud better convey the message they are trying to get accross, since these are *much* stronger brands — at least in the hardware space — than Microsoft itself or any combination of “Made for Windows” products. Kind of ironic, come to think of it.

]]> By: MichMich http://macenstein.com/default/2009/07/microsoft-apparently-planning-to-offer-custom-painted-macbooks-in-new-retail-stores/comment-page-1/#comment-186684 MichMich Mon, 27 Jul 2009 20:05:04 +0000 http://macenstein.com/default/?p=5011#comment-186684 That, my friends, is what we call a 'moodboard'... That, my friends, is what we call a ‘moodboard’…

]]> By: Dave-O http://macenstein.com/default/2009/07/microsoft-apparently-planning-to-offer-custom-painted-macbooks-in-new-retail-stores/comment-page-1/#comment-186683 Dave-O Mon, 27 Jul 2009 19:34:25 +0000 http://macenstein.com/default/?p=5011#comment-186683 You have to admit that you'd be drawn into a store full of items like that. If only to discover new color combinations to avoid. You have to admit that you’d be drawn into a store full of items like that. If only to discover new color combinations to avoid.

]]> By: Prescott http://macenstein.com/default/2009/07/microsoft-apparently-planning-to-offer-custom-painted-macbooks-in-new-retail-stores/comment-page-1/#comment-186682 Prescott Mon, 27 Jul 2009 19:29:00 +0000 http://macenstein.com/default/?p=5011#comment-186682 Microsoft fail Microsoft fail

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