Apple’s most ironically named event, ever
Well, Apple’s “It’s only Rock ‘n Roll, but I like it” event has come to a close, and it had virtually nothing to do with Rock ‘n Roll, or even music in general. Sure, just about every announcement made today had something to do with the iPod, iPhone, or iTunes, yet it was all about apps, video cameras, price drops, and pedometers.
So, what did Apple announce? Well, new iPod touches with more capacity, faster processors (presumably matching the iPhone 3G S) and bigger storage (even bigger than the iPhone). New iPod nanos – also with video cameras – as well as a built-in pedometer for workouts and an FM radio (what? No AM!?!?!) The shuffle got no love, but did receive a price drop, so maybe someone will buy it now.
But the big news is iTunes 9, which got a major revamp to accommodate
music apps. Yes, new Genius features for recommending apps you might like based on your buying preferences, new iPhone/iPod touch application managing from within iTunes, and new application ranking charts to make developers happier. Top it all off with the new iPhone/iPod touch OS 3.1, and you have a music-less announcement rivaling a Mac Pro unveiling. Even the much rumored Beatles announcement was a no-show. Sure, Apple announced they would now offer LP bundles for some albums which will tack on music videos and photos to Album purchases, but since iTunes pretty much single-handedly killed the album format, this two-minute announcement hardly warranted taking over the event poster.
All in all it was a pretty decent (albeit expected) series of nice hardware updates, and a nice update to iTunes (that should have come 2 years ago).
One more thing
But of course to any true Apple fan, the fact that we got to see Steve Jobs back on stage and standing on his own power was the biggest thrill of the afternoon (although I would have personally preferred to see him walk through some sort of hoop or something to prove there were no wires controlling him).