Stop the madness! Please sign the “iPad is NOT Magical” petition
Apple Inc. has long been known to overuse favorable adjectives when describing its products, and while we as Apple fans have perhaps grown immune to words such as “revolutionary” and “amazing”, Apple’s insistence in using the word “Magical” to describe its new iPad is just unacceptable.
Even in today’s press release announcing the ship date would be delayed by a week, Apple insisted on using the term multiple times, as if something truly Magical would be susceptible to mortal production and shipping issues:
“Apple® today announced that its magical and revolutionary iPad will be available in the US on Saturday, April 3”, states the release. Steve Jobs goes on to say “We’re excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before,” when in fact the way the iPad allows us to “connect with their apps and content” is identical to the way we have already done for 3 years on our iPhones and iPod touches, albeit on a larger screen.
Using the term “magical” cheapens the iPad and makes Apple, a TECHNOLOGY company, rooted in science, look like a foolish snake oil salesman.
So please sign this petition to have Apple drop the term “magical” from its iPad marketing speak, lest your family be cursed for 1,000 years by the gypsies of good taste.