10 things we learned from today’s iPhone event
Well, today’s iPhone event has come and gone, and I think we all learned a couple very important things.
1 – We learned Apple loves its users.
2 – We learned that “all” smart phones have signal reception issues depending on how you hold them. In fact, Apple made a point of showing us all a comparison of various phones dropping reception bars as you hold them. But one thing that was conspicuously absent was a comparison between the iPhone 3G S and and the iPhone 4. You see, while I can consistently make my iPhone 4 drop from 4 bars to “SEARCHING” in my house, I can’t get my wife’s 3G S to drop below 4 bars no matter HOW I hold it (and no, it doesn’t have a case, nor would it need one, as the antenna is INSIDE the damn phone!)
3 – We learned the reason Apple charges $30 for the bumper case. It is now obvious to me that the reason Apple’s 40¢-to-make rubber band of a case is sold for $30 is that Apple knew they’d have to give them away and needed to create the perception of “value”.
4 – We learned Steve was on vacation in Hawaii last week. I’m not as angry as the BP exec going yachting during the oil spill crisis, but I also wouldn’t have minded if Steve were in Cupertino yelling at people while this was going on.
5 – We learned Apple loves its users.
6 – We learned the the iPhone 4 only has less than 1% fewer dropped calls that the iPhone 3G S. Unfortunately, that doesn’t take into account that there are likely far fewer calls even being attempted with the iPhone 4.
7 – We learned that most of the press in the audience asking questions were not buying Apple’s explanation and really do feel Apple sacrificed form over function.
8 – We learned that only .55% of customers have called AppleCare and only 1.7% have returned their iPhone 4′s. This makes sense to me, as I have more or less been bitching non-stop for 2 weeks, but have not called AppleCare, nor have I returned my iPhone. I figured with all the media attention Apple was aware of the problem, plus I knew I had 30 days to return it and Apple claimed they were working on a fix. Of course, I can’t really return it, but I will call AppleCare today just to get my voice in on the statistics. (Update: Just called AppleCare to report that .56%, not .55% of iPhone users have reception problems. Yes, I count as 23,000 people).
9 – We learned Apple really loves its users.
10 – Ultimately we learned that Apple has designed a device that needs to be wrapped inside a case to function properly.