Oh, this is going to be GOOD!
Apparently our invite got lost in the mail, so we had to make our best guess.
In keeping with Apple’s new pattern of publicly discussing iPhone 4 issues on Fridays, TUAW reports that Apple has announced an impromptu
damage control session press conference for this Friday.
Apple is inviting select media representatives to a special press conference that will be held on Friday, July 16. The company provided no information about the conference other than to say it would focus on the iPhone 4.
Now, obviously this could go either way. On the one hand (as those of us experiencing iPhone 4 reception issues may hope) Apple could announce a hardware fix and a billion dollar recall. On the other, there’s the chance that Apple is simply going to announce they finally got a new shipment of orange bumper cases in, and they’re increasing the price from $30 to $40. Either way, it’s going to be a very interesting lesson in public relations, and I really hope they don’t throw poor Phil Schiller out to the wolves. Given how Steve’s been the one sending out all those infamous “don’t hold it that way” e-mails, he really better be the one headlining this event.