Steve Jobs says Apple doesn’t track anyone: But everyone else DOES
A MacRumors reader (along , I assume, with about 10,000 other people and press) sent an e-mail to Steve Jobs about the whole “OMG the iPhone is letting the terrorists know my every move” debacle, and actually hit the lottery and got a reply. And what a reply it is!
Could you please explain the necessity of the passive location-tracking tool embedded in my iPhone? It’s kind of unnerving knowing that my exact location is being recorded at all times. Maybe you could shed some light on this for me before I switch to a Droid. They don’t track me.
A: Oh yes they do. We don’t track anyone. The info circulating around is false.
Sent from my iPhone
I’m as big a fan of Steve as the next guy, and I’ve already said I don’t find this tracking thing to be a big deal, but given that the info “circulating around” is that there is an unencrypted file on your Mac and iPhone that shows where your phone has been, and this is EASILY VERIFIED AND TRUE, I’m not how Steve is going to spin it that that information is FALSE. I suppose he’s reacting to the headlines the media is using – that “APPLE” is tracking your whereabouts, when really, it’s your iPHONE that’s tracking your whereabouts. Apple doesn’t appear to give 2 shits where you’ve been.
I think I would have preferred Steve use a different phrasing, specifically my favorite Steve-ism, which is of course, that the tracking data is “a non-issue”. Non-Issue has a way of making the people who are concerned about something, be it the ability to get reception and make a phone call or keep their whereabouts private, feel stupid for even bringing it up and questioning Steve, and I think that’s how he should have handled this one too.