Kindle Fire outselling iPads at Best Buy – Amazon is a big baby
With the news today that Amazon’s Kindle Fire is outselling the iPad 2 at Best Buy, I thought it wise to revisit this little Kindle Fire mention by Seth Meyers on SNL a few months back (about 40 seconds in). Giving we are now well into the holiday shopping season, I think Seth’s warning to parents bares repeating.
Now, this news should not be cause for we fanboys to panic – after all, the iPad is still ranked #2 at Best Buy, and remember that the Fire is less than half the price of an iPad and price always wins out over quality and features. However, what I find interesting is the way the iPad shows up in search results on Amazon’s site. For example, if you search “tablets” in computers, The Fire is number 1 (sorted by popularity) and you have to go down to number 8 to find an iPad. That’s right, the PanDigital 72-70FW 7-Inch Tablet Computer – White (ranked 4) and the Toshiba Thrive 10.1-Inch 16 GB Android Tablet (ranked 2) are way more popular than the iPad.
AND, if you actually search specifically for an iPad, you get the following list, starting with an ad for the Kindle Fire, then followed by iPad screen protectors, and STYLUSES, yes, STYLUSES… then some other stuff, then the Kindle Fire, then a 1st gen 16 GB iPad, then finally an iPad 2.
Now, to be SLIGHTLY fair, despite selling iPods and MackBooks, Amazon has decided not to sell the iPad itself (it only shows 3rd party results) since it views the iPad as competition, so there’s a chance the iPad results are lower because people are finding a better deal elsewhere than on Amazon. However, Amazon certainly COULD sell the iPad, if it weren’t such a scared little baby. After all, Apple sells the Kindle Fire on THEIR store… oh wait.