OK, am I being fanboy…?
….or does this Wriggley’s Slim Packs gum commercial I just saw on the VMA’s just 15 minutes ago…
look more than a little like this iPod nano commercial?
I don’t know, if Lugz could threaten Apple with legal action for ripping them off with their Eminem commercial, then I think Apple’s got a case against Wriggley’s. I mean, check out the splice of the Lugz and Apple commercials below. Lugz got Apple to pull their ad based basically on using a similar color palette. I think the “Wriggley’s nano” commercial steals more than just colors. It’s got some squiggly neon lines wrapping around a person. Case closed. 
September 7th, 2008 at 10:39 pm
A fanboy? I’m a lot more concerned that you’re watching the VMAs.
September 7th, 2008 at 10:41 pm
Ok, I see where you’re coming from. I do.
But, to answer your question… YES. You are being a fanboy
This is just a common motion graphics style that is used universally. It’s not Apple’s invention. I agree, it’s very similar. But, it’s really just some wicked plugins that automatically generate arrows following keypoints. Pretty easy to make look dynamic in After Effects actually.
Also, don’t forget about this one. You should add it above.
September 7th, 2008 at 10:42 pm
Family Guy’s a repeat.
-The Doc
September 7th, 2008 at 10:42 pm
Youtube link to other Eminem Apple commercial: http://www.youtube.com/watch?v=chzdR7K58RI
September 7th, 2008 at 11:08 pm
I thought the same thing the first time I saw it! But then again, I am a fanboy and damn proud of it!!!
September 8th, 2008 at 5:55 am
that’s called “Light Painting” it’s a new art trend!!!
check this out
http://tochka.jp/pikapika/
September 8th, 2008 at 7:59 am
that double mint gum commercial was awful… its GUM! I almost threw up.
September 8th, 2008 at 9:42 am
I think if they were selling a portable music player, Apple would have a case. Otherwise, they got nothing.
September 8th, 2008 at 9:52 am
@ Colin,
Well, Apple wasn’t selling sneakers, yet Lugz filed a cease and desist…
-The Doc
September 8th, 2008 at 9:59 am
Wasn’t there a sprint commercial that used something similar to this?
September 8th, 2008 at 9:52 pm
I’m with imajoebob. So what if Family Guy’s a repeat? Read a book or tap into archived TiVo recordings (I have hours of stuff to watch on mine should I ever be faced with the prospect of watching the VMAs).
To answer the question: yeah, more than a little; but not enough for Apple to do anything. The iPod commercial is way cooler, suing Wriggley’s would be giving their commercial too much credit.
September 9th, 2008 at 6:02 pm
You tell him, Dave-O.
I, for example, watched my special edition Blu-Ray disc of The Princess Diairies.