Wanna take bets on how long before Apple is forced to pull this headline and apologize?
Posted by Dr. Macenstein
“The New iMac. You Can’t Be Too Thin. Or Too Powerful.”
I’m not saying it’s right or wrong, but I am putting the Over/Under at 26 hours. What do you say?
[UPDATE: Well, they changed it]
August 7th, 2007 at 3:43 pm
I’ll take the over and go with 48 hours.
August 7th, 2007 at 3:47 pm
I say it is gone by tomorrow. So the under. I say 18 hours.
August 7th, 2007 at 4:22 pm
I say around 12 hours.
August 7th, 2007 at 5:32 pm
Depends how fast it gets picked up on Digg. Under 24 hours I’d say
August 7th, 2007 at 5:57 pm
I’ll take the over - I don’t think it will cause any major problems.
August 7th, 2007 at 6:41 pm
I say they should leave it.
Stop worry about being pc and learn to take things as they are (obviously) meant and not how you want to interpret them.
August 7th, 2007 at 7:00 pm
And what about the comparison to a Dell computer, showing it completely messy (I’m sure they added some extra cables…? :))
August 7th, 2007 at 8:31 pm
As a big guy, I hope they keep it up just because it’s a truism. Ain’t no big beige box sayin’ that is there?
August 7th, 2007 at 10:09 pm
You people are idiots. The tagline is perfectly fine. How is this offensive to anorexics? It’s referring to a computer. I think people afflicted with that horrible psychological disorder have worse things to worry about than a stupid slogan.
August 7th, 2007 at 10:16 pm
Oh man. We are talking about a computer. If they just released the iGirl (mmm that could be good), it might be offensive. Then again, steve is vegan, maybe he has a fixation on food intake… who knows. Anyway…. for 99.9% of people, you really are never going to be ‘too thin’.
August 7th, 2007 at 10:17 pm
As a fat guy, I sure hope they don’t. It would be the candy-ass move of the decade.
August 7th, 2007 at 11:47 pm
I find it rather hypocritical for Dr. Mac to complain about the iMac tagline when he’s got a “Mac Chick of the Month” banner ad right next to the article, complete with skinny model in lingerie.
August 7th, 2007 at 11:56 pm
Anybody else realize the hilarity in saying Apple isn’t PC? hahaha
August 8th, 2007 at 1:04 am
This tag just doesn’t invoke the right kinds of ideas when I hear it. My brain involuntarily yells “Anorexic is too thin!” And lets not even get started with TOO powerful…. Someone will be completely offended and I’ll just sit back and chuckle.
August 8th, 2007 at 1:34 am
I’m an overweight guy.
But I dont’ take offense. Variants on the saying have been around for a very long time, and in my experience it’s also true for the most part.
Communism fell, but the little Leninist bureaucrats multiplied and found new fertile ground in political correctness. I’d like to see the line stay because I think it’s time time for the political correctness people to grow up and get a life.
August 8th, 2007 at 1:52 am
Oh shut up, honestly, grow up people
August 8th, 2007 at 1:56 am
Since when have they been “PC.”
“I’m a Mac.”
“I’m a PC.”
August 8th, 2007 at 2:08 am
I’ll take the over. They have no need to change it. It’s a saying. They didn’t invent it. There may be some who are thin-skinned and choose to take offense. It’s still a strong tag-line.
August 8th, 2007 at 4:00 am
I don’t think it will be pulled. It’s just an amendment of ‘that’ famous quote by someone who’s name I can’t remember. As long as Nicole Richie’s lawyers don’t see it, Apple will do just fine…
August 8th, 2007 at 4:52 am
Leave it!
If your fat enough to be offended, then you know YOU have a problem. Likewise, if you find it offensive because you’re anorexic, then you know YOU have a problem. So if the people who find it offensive know THEY have a problem, then they should know its THEIR PROBLEM, not Apple’s.
Apple should not feel bad because other people either eat pizza 3 meals a day, or have half a lettuce leaf every day, because that isn’t Apple’s doing.
August 8th, 2007 at 6:15 am
Oh, please…
August 8th, 2007 at 7:19 am
Forget political correctness…you CAN be too thin. Anyone hear of anorexia? As far as too powerful goes, I think the accomplishments of the current U.S. president, well on his way to King, speak for themselves. So they’re 0 for 2.
August 8th, 2007 at 7:35 am
If people are bothered by this add and DEMANDS that it’s not PC (politically correct), then either suck it up or loose it (the weight that is. If you’re comfortable with your weight (thin I am not) move on. It’s an add about COMPUTERS. Some peoples kids…
August 8th, 2007 at 8:33 am
In french: “On est jamais trop mince” has exactly the same meanings. Despite all semantic analogy, it is quite the best slogan for this lineup. This said, if you really want to force a “reflection” on the subject, I think the powerful reference is more tricky in these (wars) days, don’t you think?
August 8th, 2007 at 8:39 am
Pretty much EVERYTHING is offensive to somebody these days. But I kind of think Apple should pull the tag for a different reason.
Who the hell cares if the iMac is thinner!?!? It wasn’t overly thick before, and it still takes up the exact same amount of desktop space. Thin and being light weight only matters for portables.
The only change they made worth touting is a slightly faster processor. This was a cosmetic update only, people.
August 8th, 2007 at 9:51 am
How can anyone be offended– it’s true.
August 8th, 2007 at 9:55 am
My vote: I don’t think they will pull it at all.
The tagline is based off the saying, “You can never be too rich or too powerful”. If anyone would get offended, it’s Apple’s customers might take offense as being seen as “too rich”.
August 8th, 2007 at 11:23 am
Complaints from the readers here, a site that has semi-topless girls? C’mon.
It’s a fun ad, very clear and to the point. I hope they keep doing ads that aren’t “PC”, just fun and compelling as in the above.
August 8th, 2007 at 11:41 am
Look, the slogan is positioned over a group of COMPUTERS, not a group of WOMEN. They will not pull it, no one will get offended by it, and no one truly cares.
August 8th, 2007 at 1:09 pm
I want them to keep it. Then we can do parody ads filled with meth-addicts and war prisoners.
August 8th, 2007 at 1:29 pm
Hate to say it, but I’m sure someone will complain about this. I work in a college environment and I can already here the multiple women’s centers around the USA taking Apple to the PC cleaners on this. I’m not saying they should, just saying I won’t be surprised if they do.
Body image is a terrible problem, but by attacking stupid slogans like this totally deflects the real issue. Today’s children, both girls and boys, get bombarded with unrealistic IMAGES all the time. But those are IMAGES. The images have a much larger impact when kids are younger than words do. If we presented real, and lauded, healthy body image that would do more to combat the problem than asking Apple to change a stupid tag line.
August 8th, 2007 at 2:01 pm
Why is everyone assuming only women can be anorexic?
Or are you just saying only women get upset?
August 8th, 2007 at 4:21 pm
This is absolutely retarded. Why on earth is it offensive?
August 8th, 2007 at 9:53 pm
Sometimes I wonder about this world, most people commenting thankfully are right on the mark however. I think someone at least said, Those who are offended are too “thin skinned” or at least something on those lines.
So very sad but true, we live in a society where there are too many of this type of people. Usually centreing around something completely unrelated, such is the case with this ad. It’s not about people, it’s about computers… pure and simple. But because people can’t see past that, they get hung up on these stupid issues.
I believe we should not go out of our way to offend people, but people should also not go out of their way to be offended by something. To go out looking for something with it being their aim just to go and say-
“Boo hoo, look at this everybody… look what this or that is saying about whatever, (oh and by the way forget that I’ve taken it completely out of context) oh woe, oh sorrow… Oh how the world isn’t a nice place to me because I have this or that medical problem, skin colour, background, religion, sexual preference, live in this or that part of Country X, or any other thing.”
The majority of populace in this world that is like that and it’s Just damn sad, and it just needs to as many have also said, just friggin grow up. Work on fixing the problems, and stop making them where they do not exist. There are better ways to get your desire to change and fix the world out there, attacking a completely out of context slogan does you no good and does not at all further your goals. Grow some “metaphorical” skin (because heaven forbid I tell you to be thicker skinned because you might be offended and think I’m complaining about your weight) and stop being so easily offended, and that goes for again any of the aforementioned offended groups…
August 8th, 2007 at 10:56 pm
it’s offensive because it’s an attitude that gets us physiques like Nicole Richie’s. And isn’t Apple supposed to go *against* the grain? They should say “If you’re a computer, you can’t be too thin”
August 9th, 2007 at 12:49 am
“They should say “If you’re a computer, you can’t be too thin”
I think having the computers in the ad should tell someone they are talking about computers, and not people… Seriously, people are harping on the fact Apple has a phrase that some people may take negatively, but so many ad’s, movies, tv shows, websites have rather skinny women and men in them. Let’s focus on those and not something from a computer company that’s talking about computers.
August 9th, 2007 at 8:10 am
Apple could say, “If you’re a computer, you shouldn’t be so gluttonously fat that you stick out like a huge lard tubby fat person with an eating disorder that Nicole Ritchie on her best day wishes she had. …by the way, this Mac’s really fast.”
August 9th, 2007 at 10:53 am
| it’s offensive because it’s an attitude that gets us
| physiques like Nicole Richie’s. And isn’t Apple
| supposed to go *against* the grain? They should
| say “If you’re a computer, you can’t be too thin”
Are you kidding? Where in that ad does it say it is talking about people? Or or cars, dogs, pens, or soap for that matter?
It is an ad about computers! In case you missed that, take another look.
Our society spends way too much time putting their own spin on things instead of taking them for how they are obviously meant. Learn to understand what someone is saying instead of superimposing something you are making up.
If you are upset or offended from this ad then it is your problem - you own it. Apple did not make you feel that way. If they had the power to do that everybody would own Macs. Your own brain is to blame for assuming something that was not stated or displayed. Therefore it is up to you to fix the problem, not Apple.
/rant
August 9th, 2007 at 2:03 pm
Hey-
I noticed that all of these responses are from guys. I find this add to be be more than offensive. I am a teacher and a recovering bulimic, (which believe it or not, is a very serious illness despite how the media likes to glamorize it!) and I cannot belive that this byline slipped through. I am furious and if anyone believes that there are not thousands of women out there that will now, NOT purchase a Mac, you are crazy. So, slough it off and just keep saying, “Get over it,” and we will, because we are used to that, but we will take our business elsewhere, and Mac will lose money because of it. I have always supported this company, and I am really disappointed.
“You can’t be too white. Or too insensitive.”
Christine
August 9th, 2007 at 4:02 pm
Roger said: “Are you kidding? Where in that ad does it say it is talking about people?”
Right on Roger!
There is indeed logic out there in the wide world… yaye for logic triumphing over inane and idiotic reasoning… Though all of you who also agree with this point also deserve kudos, other congratulatory remarks and what not… Because although we are the majority here, we are a minority in regards to the rest of the world; remember we are all for the most part I suspect Apple users after all. Though I must confess there are some forward thinking, reasonable, and other wise intelligent people out there that are not Mac users… but, well I’ll just leave that that…
August 9th, 2007 at 7:13 pm
Christine said: “I noticed that all of these responses are from guys.”
First off I should perhaps apologize for seeming to be cold or indifferent to this issue of anorexia or bulimia, which was not my intention. As I’ve seen how much of an of a problem it really is as my Sister was for a time anorexic… And this response isn’t entirely directed towards you Christine so please do not take offense as though I am shooting back at you personally…
However, that is not what the issue is with this ad, it’s just that it’s something not at all related to these disorders. There are no depictions of overly thin women, or galmourizing such a body in any way. It’s about computers, true many young women buy and will Macs, but i it seems to me to be more of an offense to say that many women will be affected by this ad in particular. To say that women, even one’s with these disorders can not tell the difference between an ad about computers and the over glorification of being extremely skinny, is just to me more seemingly offensive. Another note on this is that it is as has been said, that these disorders also effect men. Because folks believe it or not boys and men are also effect by body image as well, perhaps not on as high a level as women; but we are nevertheless. This whole world focuses far to much on outward appearances as a means to judge everything, it is sad, but until such time as we as a species as a whole realize that there is are more important concerns than that; we’ll continue to down the spiral of superficiality…
In the end however the only people that this ad effects are Apple users present and future (who I judge as people who can discern what this ad is about), and the other computer companies. For a long time now there has been this trend of making computers and other electronic devices thinner and thinner. Particularly in the markets of Cellphones, Laptops, PDAs, Computer and Television Displays. Apple and various other companies are paving the way in these technologies, and have been for some time now; and until now no ones really raised any concerns about it. I do not know what more to say for now, so I’ll just step down from my box and wait for the next response…
August 9th, 2007 at 7:15 pm
Oh, and before some one beats me to it, YAYE no 42… It’s the answer! I know, this so wrong to put such a silly and comic reference in here… but we’ve got to laugh about something, this thread is getting into deep and far too serious…
August 9th, 2007 at 7:27 pm
Christine said:
“I find this add to be be more than offensive.”
I am sorry to hear about your illnesses. However, I have looked hard at this ad and still cannot see the reference to teachers or bulimia.
Therefore I must conclude that, like some others, you are assuming something is true based solely on your imagination and not based on what the advertiser obviously intended (or the facts).
If this is the type of reasoning you are teaching to your students then shame on you. Our children deserve better. The world does not work properly when people assume their imaginations are reality.
/rant
August 9th, 2007 at 9:49 pm
I’m not an idiot and I’m assuming that most of you are not idiots either. If you don’t understand why this tagline offends me both as a teacher and as a recovering bulimic you just might be a bit, I don’t know, inhuman, or just plain old insensitive. Half of the population that I service are girls. Why does there have to be yet another campaign that makes reference to size and being thin. WE ALL KNOW, AT LEAST I THINK WE ALL KNOW, THAT THE ISSUE OF THINNESS MOSTLY AFFECTS WOMEN!!! People, I get the ad. I know that they are referring to computers, but there is an indirect connotation here and I think that it is appalling. “You can’t be too thin.” Think about it. Why would a company like Mac run this ad knowing that it could possible hurt some folks.
I think that men need to think about this, and maybe some women too. Like I said, I’m not an idiot and I find this tagline very offensive. I have been talking to a lot of people about it and I can tell you this, I am not the only one that thinks this really stinks.
Sorry if there are a billion typos, I typed this up in about 2 seconds.
Christine
August 10th, 2007 at 12:45 am
Christine said: “I’m not an idiot and I’m assuming that most of you are not idiots either.”
I do not personally see you as an idiot, it’s just that this ad isn’t out to hurt anyone; to make them feel like they should be thin. If you are hurt by it, I do not see why it is Apple’s fault. Your labeling Apple as being insensitive because you see that there is a negative side to a line, but it’s not Apple’s fault for this being so; it is a fault our society. Because we on the whole reference and equate beauty with being in most cases overly thin, but blaming a computer company for doing this when they are talking about the thinness of their computers is another matter.
I know there is the saying, “if you do not have something nice to say, do not say it all.” But when we can’t say anything, because someone out there in the wide world may take offense to it; then we’ll have nothing left to say. Because everything we could say be turned around, twisted, or otherwise distorted from it’s intentions. There are so many other real targets we could be targeting, the fashion industry, the portrayal of women and men in movies, tv, and every other thing; but going after something like this isn’t changing the world’s view that being overly skinny is a negative thing.
Also I am well aware of the fact that this issue “mostly” directed towards women, but that doesn’t negate the fact that men are also pressured as well towards unreasonable and unhealthy views of beauty. It is a growing problem for both genders, just because it is more extreme for one gender at the moment doesn’t make it any less of a problem for the other. We should as both genders focus on the problem, and not the amount of people it effects.
We should in my opinion make up monsters and demonize something solely on the grounds that the wording can be taken out of context. We should however work on the real issues instead of vilifying something, it isn’t a technology companies job to teach life and real world lessons, it is up to the parents, mentors and teachers. There job is to sell computers, and touting their technological feats such as squeezing all of their computer into a aesthetically (to some) pleasing LCD screen is in line with the current trend towards thinness in computers. It’s not out to tell young people that, “Oh look how thin our computers are, why aren’t you thin like they are? Because frankly they aren’t selling that message, the superficial society focused on this distorted form of beauty is selling that one; and it seems to me that we should as I have said- focus on them…
August 10th, 2007 at 5:23 am
YEP! http://www.shapednoise.com/TooThin.jpg
August 10th, 2007 at 12:47 pm
I’m wondering how much Apple is paying you. Do you remember the trailer for the remake of the movie “Godzilla?”
“Size Does Matter.”
I guess that this slogan was referring to the size of the monster only. It had nothing to do with the size of a man’s penis, right?
Keep telling yourself that Apple was only making reference to their sleek new computers and we will see what happens. You might want to read up on what is being said about this brilliant slogan. Women are pretty pissed off. I guess sales will tell.
I’m done here.
Christine
“You can’t be too white (male). Or too sensitive.”
August 10th, 2007 at 2:46 pm
I do not think anyone here is on pay from Apple, but that is not the point… in any case, here’s something interesting…
http://findarticles.com/p/articles/mi_m3012/is_1998_Nov/ai_53290236
August 10th, 2007 at 3:12 pm
Oh, I forgot to say something about the Godzilla comment… As I recall the line “Size Does Matter.” Was in use before the Godzilla movie came out, and one of it’s references was about penis size, so yes of course people are going to think that when they used it…
However as I also also recall, the movie is about a giant over radiated monster destroying a city. (which has nothing at all to do with anything phallic) Which is what all the Godzilla movies are about, as it was a commentary by the Japanese originally about the negatives of radiation from nuclear fall out…
August 11th, 2007 at 3:06 am
Christine makes a very interesting point, and neolycan precisely validates it, only ironically doesn’t realize it. If Apple were so stupid as to use “mighty white of us” as a tagline, would everybody be rushing to defend it? They could say “but our computers are really white, and that’s a good thing, but we aren’t suggesting it has anything to do with people, even though originally the saying had everything to do with people? I don’t think you would defend it, because when people start talking about white priveledge, quite likely your ox is getting gored, and that’s all most people care about. When Christine raises her issues, people start scurrying around, whining and acting victimized like people like to say the alleged pc careerists act. In truth, I think the right wingers have gotten way more milage out of pc than the left. Who whined like a stuck pig when John Kerry brought up Mary Cheney’s lesbianism? Everybody in the White House, of course. Who goes into treatment every time they get caught doing something wrong? Republican Congressmen, and you know who I’m talking about. So stop being so thin-skinned and reactionary.
August 11th, 2007 at 12:33 pm
I know if their slogan had been: “You can’t be too smart.” there would be a lot of people on this site that would be offended.
August 11th, 2007 at 6:54 pm
I dont think it will cause major problems…but I was shocked…I expect more
http://humminbird.wordpress.com/2007/08/10/diet-applereally/
August 13th, 2007 at 1:04 am
You guys are reactionary morons. I am glad to see Apple isn’t as crazy as you are.
August 13th, 2007 at 5:20 pm
Why is it that some people have to say things like, “You people are reactionary morons?” Can’t you come up with anything other than an insult? SAD. Those of us that speak out, create change. I stand behind my reactions and there are many others that feel the same as I do.
“Sticks and stones may break my bones, but names will only empower me.”
“You can’t be too white (male). Or too insensitive.
Christine
August 14th, 2007 at 3:24 pm
I think this is horribly offensive and reinforces what our culture says: appearance is all that matters.
I wrote to Apple and I blogged on the topic: http://beautifulcalamity.blogspot.com
August 14th, 2007 at 11:01 pm
Just read Ashley’s blog and I obviously agree with everything she has to say.
Christine
August 15th, 2007 at 9:10 am
It’s just an irresponsible thing to say on both counts. They’re not say “a computer can’t be too thin or too powerful.” The “You” is figurative, but it’s clearly saying “You can’t be too thin…” and that’s simply untrue and irresponsible of them to say - or even imply. If anyone believes that the statement “you can’t be too thin” is true for people, then you probably have an eating disorder.
August 16th, 2007 at 6:57 pm
I just visited the Apple site, read the headline, searched Google using the headline to see if anyone else was stumped by it and ended up here.
Folks, I know being “PC” all day is annoying (really, it bugs the sh*t out of me), but my goodness, that is such a stupid tagline. I’m going to have to side with Christine here.
Really, Apple’s making millions. It’s not asking too much to leave out clearly ambiguous statements like that to sell their products. What do they pay their people for? I’m having a hard time understanding why so many people are supporting this. Do you get commissions? If we were talking about a comedian or whatnot, ok, I’d flow with that, it’s meant to offend, but a mega-corporation like Apple? C’mon, seriously? How about some accountability?
As a disclaimer: I’d probably be agreeing with all of you right now if I hadn’t experienced anorexia first-hand (not on myself but someone very close). It’s just not as simple as “get over it, have a sense of humor”. You tend to get sensitive towards such statements, what with all the “silly” little life-crushing and whatnot that comes with the subject matter. A few years ago, a German comedian came up with a saying that has kind of stuck in our culture: “if you don’t know what you’re talking about, just STFU”. I think it’s fitting here.
August 18th, 2007 at 1:04 pm
only in america could we come up with something as ridiculous as an eating disorder. there are people all over the world starving to death due to poverty and lack of natural resources/food. then you have some stuck up cunt from beverly hills who sticks her fingers down her throat everytime she eats. ridiculous. eat a god damn meal and get over yourself.
August 19th, 2007 at 10:30 pm
Has the media glorified eating disorders so much that people actually believe that those that suffer from them are, “stuck up cunts from Beverly Hills?” Interesting. I’m not from Beverly Hills, nor am I even close to being rich or stuck-up. It’s funny, that last comment doesn’t anger me, it just makes me feel pitty for the person who wrote it. I just cannot imagine being so ignorant. Perhaps reading a book or a newspaper might help. Remember, “Entertainment Tonight,” is not a valid news source.
Christine
August 20th, 2007 at 12:06 am
Hi everyone
Please read this message… It s important to me…
Ok yeah you’re right some of you… People shouldn’t take this seriously and just move on BUT have you thought about the consequences?
Anorexia isn’t the only eating disorder… What about bulimia? I have bulimia and I am trying very hard to recover… How do you think it makes me feel that when I am trying SO HARD to tell myself, it’s ok, you don’t need to be thin, you’re ok, you’re not fat, you’re not disgusting etc everywhere around me I see a different message? What about girls who DON’T have an eating disorder, and are actually perfectly ok with themselves, then see this “AD” saying that you can never be too thin? It only takes on ad to put a tiny bit of doubt in yourself to make it to the way of self hatred and loathing…
What about fat people? If they are fat, medically over weight how will they feel about themselves?
Quite frankly who would WANT to buy a computer from a company like this, that is talking about OBJECTS this way?
Again, some of you do have the self esteem and confidence to ignore ads like these… But then again some do NOT have that power and are only beaten down by ads like these… It is actually even more infuriating that it is about computers… It’s quite the secretive way of saying hey you’re fat and powerless… In a way when you buy our computer you have some power… I don’t know… But come on… Who let them do that? I mean who approved that ad? Jeez
August 20th, 2007 at 12:10 am
By the way “EatingDisorder?”, I don’t think ANYBODY likes to make themselves starve\throw up\etc… You are very ignorant, but I can’t blame you because it is not your fault you don’t understand… FIRST OF ALL an eating disorder is also BIOLOGICAL, as in CHEMICALS in your body change when you have an eating disorder… Look at the word… Eating DISORDER… It is not about vanity it is something much more complex than that, but I don’t think someone as ignorant as you could truly understand… Please if you do not know enough about a certain subject, don’t talk about it as if you do… An eating disorder is an addiction too… Why not tell every person who smokes or drinks to just “get over yourselves”?
August 20th, 2007 at 2:01 am
you want a eating disorder? try living on the streets of calcutta, or growing up in darfur looking like a living skeleton. if youre not going to eat, or just want to stick your fingers down your throat after a hearty meal, how bout sending a starving child the food then blowing out your brains. its a win win.
only in america could someone be so shallow.
the mac ad is simply refering to a computer. an inatimate object. get a life, find something more important to complain about… for starters, why not try global warming? come on, there has to be a better cause out there to expend your energy on…
August 20th, 2007 at 11:34 am
I believe this discussion should be about whether Apple made the “right marketing decision” rather than whether Apple “should be forced to pull and apologize”.
On the first question the answer is probably no. On the second, a rotund NO.
As a matter of principle Apple (or whoever) should have the liberty to say and go public with anything. I understand law and common sense impose some restrictions on this freedom. But if the system has to fail it should fail on the side of permissiveness.
Not being American, I probably understand better than you people how important it is for Freedom of Speech to be given top priority over other rights and considerations no matter how altruistic.
I understand bullimic / anorexic girls have a legitimate and honorable interest in controlling the messages they get, the role models that are thrown upon them by the media. But they have no right to deprive any company or any individual to say what they please (including making a fool of themselves), when they please.
Yes, lions kill Bambi for fodder, hundreds of people get kill in Iraq everyday, slavery still exists in China and thousands if not millions of children could be saved with the food restaurants throw out everyday. Life is tough. And it will not improve by means of a Big Brother deciding what we should know (and what not) and ensuring we only get soothing messages.
All dictators and censors believe they act for the common good of their people, to protect them from their ignorance or shortcomings.
There are enough of them around. Do not create new ones.
August 20th, 2007 at 12:22 pm
seriously, if anyone develops an eating disorder based on apples new slogan, then they have bigger things to worry about.
August 20th, 2007 at 12:56 pm
I do not think that Apple made the right marketing choice with the tagline, “You can’t be too thin. Or too powerful.” I do not think that it was an innocent mistake. I do not think that most men understand what it is like to be forced into thinking about ones weight or ones body 24/7. I do not think that an eating disorder has anything to do with, or should be compared to Calcutta or Darfur or any other horrid world issue. I do not think that Apple will or should pull anything. I do not think that Apple would have used this tagline if they really think that it is offensive. I do not think that Apple is a trustworthy company (anymore). I do not think that this issue has anything to do with “freedom of speech.” I do not think that Apple has a vested interest in women. I do not think that Apple’s new tagline only affects females with eating disorders. I do not think that the ad is only referring to computers. I do not think that anyone who is offended should remain silent. I do not think that the world likes it when people take a stand about anything that affects women. I do not think that many women (not all) will buy Apple computers after this stunt. I do not think that this was an innocent mistake. I do not think that this was an innocent mistake. I do not think that this was an innocent mistake. I do not think that this was an innocent mistake. I do not think that this was an innocent mistake.
Christine
August 20th, 2007 at 1:37 pm
Christine you are reading way way to far into this. Do you honestly think Apple is referring to people? They are a computer company why would they attack people with eating disorders? Are you just reading that one line? It says “The New iMac. You Can’t Be Too Thin. Or Too Powerful. ” You are just as bad as the people I used have to serve because an item cost 50 cents they’d throw a fit and get all upset. You are foolish to think that both females and males will stop buying their products all because of a slogan that you are reading to far into. Stop trying to push your feelings on to others because you are insecure. Apple has a huge customer base. Do you really honestly think thousands or even millions of people are going to stop purchasing a product of a slogan? Seriously you are just as bad as the customer who walks into a store and throws a fit because an item cost 50 cents.
August 20th, 2007 at 1:39 pm
“seriously, if anyone develops an eating disorder based on apples new slogan, then they have bigger things to worry about.”
Agreed.
August 20th, 2007 at 3:05 pm
As a recovering anorexic, I worry about this slogan because it could be triggering to those who are currently suffering or have suffered from the disease. I just think it is in poor taste. I am a faithful mac user and the products speak for themselves without such an odd slogan. I do not think that apple is making fun of anorexics, but they didn’t consider how a slogan like that may trigger them. It didn’t sit well with me.