Well they changed it – 13 days
Posted by Dr. Macenstein
Well, if you took the over, you won.
13 days after launching the new iMacs, Apple has changed the ultra-slim computer’s potentially UN-”PC” (get it?) tagline, “You can’t be too thin. Or too powerful” to “The all new, all-in-one iMac.”
Being the first site to point out the potential advertising pitfall (as well as being raging egomaniacs), we’d love to take credit for Apple having changed their campaign, however, it appears a more likely source is an angry letter writing campaign from the Alliance for Eating Disorders Awareness and the subsequent article on Yahoo that likely got Apple’s attention.
Above: The new iMac’s old tagline…
Above: …And the new one.
Thanks to faithful Macenstien reader Ryan Smith for the heads up.
Comments
17 Comments on Well they changed it – 13 days
-
wilkie on
Mon, 20th Aug 2007 9:38 pm
-
wilkie on
Mon, 20th Aug 2007 9:39 pm
-
wilkie on
Mon, 20th Aug 2007 9:45 pm
-
Michael Natale on
Mon, 20th Aug 2007 9:57 pm
-
Phormic on
Mon, 20th Aug 2007 11:35 pm
-
Ryan Smith on
Tue, 21st Aug 2007 1:08 am
-
Allen on
Tue, 21st Aug 2007 1:57 am
-
Skulas on
Tue, 21st Aug 2007 7:35 am
-
Cleve on
Tue, 21st Aug 2007 8:06 am
-
Jules on
Tue, 21st Aug 2007 8:29 am
-
thumprchgo on
Tue, 21st Aug 2007 1:00 pm
-
tg on
Tue, 21st Aug 2007 2:06 pm
-
chriso on
Tue, 21st Aug 2007 8:31 pm
-
ThomasNess on
Wed, 22nd Aug 2007 1:11 am
-
bride of macenstein on
Wed, 22nd Aug 2007 9:01 am
-
John on
Wed, 22nd Aug 2007 1:43 pm
-
Snorri on
Wed, 22nd Aug 2007 1:43 pm
haha i knew they wouldn’t have change it
*changed ^_^
umm…i think my comment was truncated cos i put the less than symbol in…i meant to say that i knew they wouldn’t have changed it in less than 24 hrs, and rather than being potentially un-pc, isn’t it rather potentially annorexia-supporting?
Ugh. Political correctness at its worst. When are people going to stop being afraid of words??
Confirmation that most computer users are, 1) overweight and 2) sensitive about it.
Absurd.
No problem, brother. lol.
Does this iMac make my butt look fat? 
Wimps.
An Article referencing your site was posted yesterday on 9to5mac.com. I think it might have been the straw that broke the camel’s back
http://www.9to5mac.com/powerful-thin-imacs-wrong-message-apple-342343221
Old tagline remains on the UK homepage!
Duh! The phrase is a play on a Gloria Vanderbilt quote. (You remember Gloria and her jean commercials in the 70’s?? Oh, you just know her as Anderson Cooper’s mom?).
“You can never be too thin or too rich,” was a saying she’s accredited with.
Uh oh! They better go back in time and change that quote. I, for one am unable to form my own opinions, and look to advertisements and movie quotes to form them for me.
I think it’s funny when “not being an asshole” gets turned into “political correctness”. Seriously, that ad was fucking bullshit.
You’re so sensitive! You’re like a flower, blowing in the wind, man! Chriso get a life, grow some skin.
Although I agree to the most part people are too sensitive, about everything, I am also shocked that Apple has NO ONE on their staff who said to them this is not politically correct.
That being said, their new slogan sucks.
Good thing it was changed,was getting tired of binging and purging….. I can go back to digesting now.
Such Bull&%^%*
At the end it says macenstien
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!
Contest
Advertisement
Product Reviews
Our Finest Moments
Where are they now? Interview with Switcher Girl Ellen Feiss Review: The iCar by Corgi - Possibly the worst iPod accessory EVER Apple blames iPod nano screen defects on obese Americans/tight pants Using Safari can slow your system down as much as 76% vs FirefoxDonate Now
iPhone Feature Request
