Apple Store gets the blues
Apple’s somewhat drab, monochromatic online store got a small splash of color today.

The former “bachelor pad”-inspired gray, white, and black (left) have been replaced with a “I’m now seeing someone” BLUE, white, and black (right).
We fully expect analysts to raise Apple’s target stock price accordingly, up to around $190 or so, because, as any first-year business school student will tell you, a store in love tends to sell more product.





September 26th, 2007 at 12:54 pm
You are so funny and creative!

I love your site.
Em
September 26th, 2007 at 1:07 pm
Doesn’t blue relax people and make them less irritable? Maybe all of the store prices have increased and this is part of a psychology exercise to keep customers calm.
September 26th, 2007 at 4:09 pm
Is it me, or does that blue look almost identical to facebook? Can you copyright a color?
September 26th, 2007 at 6:09 pm
Good artists copy, great artists steal
September 26th, 2007 at 6:18 pm
Early reflections of what’s to come? Leopard?
September 27th, 2007 at 5:53 am
3, actually yes! Coca-cola own their red - it is illigal to use that exact tone for any other business.
The same for Virgin, Orange, many others. Pretty scary.
Though, it costs loads, and I doubt Facebook would be jumping into that one!