The G4 Cube: “Holy Shit, Steve’s done it again!”
Filed under: Apple Fanboyism, Awesomeness, G4 Cube, History, video
Introduced at the July 2000 Macworld Expo, there is little denying that the G4 Cube was one of the coolest looking Apple products ever made (well, the ones without the stress fractures at least). But I thought this promotional video for the Cube was interesting for a couple reasons. First, there is an almost comically liberal use of the term “Super Computer” here. I mean, I love the Cube as much as anyone, but who did Apple think was buying that spin? The way they throw around “Giga-flops” you would have thought Cube sales would have set records based on orders from NASA alone.
But the really unique thing here comes at the very end of the video when Lee Glow (from TBWA/Chiat/Day) drops the “S-Bomb”, the only curse I can recall hearing in an Apple-sanctioned video.
Other things to watch out for:
• Watch how often the first guy (Lee Glow) blinks (was he lying?).
• Watch how little the second guy blinks (is he lying?).
• Notice how Hiroki Asai steals Steve’s trademarked “Boom“.
• DVDs apparently rise up “just like magic” at the top of the Cube (not like a toaster, despite what you might think)
• Apparently an 8-year old can install RAM in the Cube in about 15 seconds.
• WTF does Lee’s story about his 1st grade boat painting have to do with the Cube?
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