Well they changed it – 13 days
Posted by Dr. Macenstein
Well, if you took the over, you won.
13 days after launching the new iMacs, Apple has changed the ultra-slim computer’s potentially UN-”PC” (get it?) tagline, “You can’t be too thin. Or too powerful” to “The all new, all-in-one iMac.”
Being the first site to point out the potential advertising pitfall (as well as being raging egomaniacs), we’d love to take credit for Apple having changed their campaign, however, it appears a more likely source is an angry letter writing campaign from the Alliance for Eating Disorders Awareness and the subsequent article on Yahoo that likely got Apple’s attention.
Above: The new iMac’s old tagline…
Above: …And the new one.
Thanks to faithful Macenstien reader Ryan Smith for the heads up.
Wanna take bets on how long before Apple is forced to pull this headline and apologize?
Filed under: Humor, News, iMacs, offensive to anorexics
Posted by Dr. Macenstein
“The New iMac. You Can’t Be Too Thin. Or Too Powerful.”
I’m not saying it’s right or wrong, but I am putting the Over/Under at 26 hours. What do you say?
[UPDATE: Well, they changed it]
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