RUMOR: Apple planning big “photo-related� surprise? - Macenstein

RUMOR: Apple planning big “photo-related� surprise?

Posted by Lab Rat

AppleInsider is claiming that Apple has secretly registered the largest booth at this week’s PhotoPlus Expo in New York. PhotoPlus Expo claims to be “the largest and the most comprehensive expo in the photographic and imaging industries.�

Whether Apple plans to announce even more new products at the PhotoPlus Expo (we’ve heard rumblings of an iPhoto update in the works) or merely wants to showcase the new Power Macs and PowerBooks is unknown.

This is a much larger presence than Apple has had in the past. AppleInsider reports Apple is planning to stay for the full 3 days as an exhibitor. The web has taken this news and run with it. Speculation has run rampant that Apple will unveil anything from its own digital camera to a new “Pro� version of iPhoto to compete with Adobe’ offerings.

While we certainly expect more and more “pro� features to creep into iPhoto with each release, Apple is not likely to release such a pro app now. Its upcoming transition to Intel processors will require the full support of a publisher as huge as Adobe/Macromedia.

However, it is interesting to note that while iDVD and iMovie each has their respective “pro� counterparts (DVD Studio Pro and Final cut Pro, respectively), and one could argue Garage Band and Soundtrack are the pro equivalents of iTunes, iPhoto is currently the only iLife application to not have a corresponding “pro� application.

I guess we’ll have to wait until Thursday to see.

One Response to “RUMOR: Apple planning big “photo-relatedâ€? surprise?”
  1. Trump's Baby says:

    Maybe this is that “Apple photo Pro” app Macosxrumors was talking about?
    I agree Apple should be careful not to piss off too many software companies at this transitional stage though.

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