iTunes video sales off to strong start - Macenstein

iTunes video sales off to strong start

Posted by Dr. Macenstein

The Mac Observer claims video sales via the iTunes music store are selling above and beyond Apple’s expectations. Earlier today, The Sydney Morning Herald published an interview with Eddy Cue, global head of iTunes, where they asked about the possibility of video content being made available for purchase in the newly announced Australian iTunes music store. “It’s something we just started in the US and we have nothing to announce at this time. “ said Cue. “We have figures from the US [that] we’ve not shared yet … but what I will tell you is that we are very, very happy with the results we’ve seen so far.” .

It seems the success of the video store has encouraged ABC to follow through on its promise to make more shows available through iTunes. Albert Chang, executive vice president of digital media for the Disney ABC Television Group told a mobile entertainment conference in San Diego Monday that more shows will be available as soon as the network finalizes agreements with the actors, writers, musicians, etc. of those programs.

In a recent interview with the website TechWeb, Chang is quoted as saying “We expect our mobile video subscriber business to reach 14 million in 2009, up from about 200,000 today.”

Obviously those numbers will not be all iTunes-related sales. Currently, ABC has plans to make content available for a wide range of wireless and mobile devices, not just the video iPod.

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