Apple acquires Proximity, maker of artbox media asset manager (FCP6?) - Macenstein

Apple acquires Proximity, maker of artbox media asset manager (FCP6?)

Posted by Helper Monkey

Things are looking bright for users of Final Cut Pro.

Apple has officially announced it has acquired a company called Proximity, which claims to be “a dedicated leading provider of creative media asset management and production workflow software.”

As anyone who has tried to use Final Cut Pro in a professional environment knows, the way FCP handles saving your media assets (by spreading them across multiple drives in non-intuitively named folders) can get quite frustrating. Well, all that may change with Final Cut Pro 6 if the underlying technology behind Proximity’s “artbox” media asset handling software is leveraged by the FCP design team.

From the Proximity web site:

“We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple.

Our cutting edge production workflow solutions are widely considered the defacto standard for the ingestion, retrieval, browsing, editing, management, cataloging and storage of broadcast rich-media assets. Proximity solutions empower the customer to Protect, leverage and extend media with the best-of-breed equipment available in broadcasting today.”

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