iTunes continues to dominate legal music download sales with a 90% share
Posted by Helper Monkey
Piper Jaffray released its 13th annual survey of teenaged technology consumers today. The survey found Apple’s iTunes store accounted for a whopping 90% of the online music downloads. Napster’s share of the music-download market held steady at an anemic 3%, according to Piper. The survey also indicated that more and more students are switching to legal downloading sites such as iTunes to get their music instead of “sharing” music files over torrent sites.
The survey had good news for Apple’s iPod as well, as it also continued to dominate its competition. The iPod accounted for 82% of music players sold to teens (up from 79% 6 months ago), according to the survey.
“Apple has captured the ‘cool factor’ among high school students,” said Gene Munster, everyone’s favorite Piper analyst. “We believe that the teen demographic is a critical component of long-term growth in both markets, and Apple is clearly leading the category.”
90% . . . wow. That is up from what is was before. It is insane that they could already have monopoly level dominance, and continue to gain market share. I can see why Apple is so reticent about getting rid of DRM. The only reason they have the iTS is to sell more money making iPods. The death of DRM will mean non-iPods used with the iTS, not the other way around.
So, Wal-Mart’s 88 cents can’t beat iTunes. QUALITY ALWAYS WINS!!!