Apple’s first “Mac Chick”? - Macenstein

Apple’s first “Mac Chick”?

And here we thought we were being original.

An anonymous reader sent us this pic of a purported Apple ad, circa 1990 for what appears to be the Mac Classic (Aka “Civic”). We’re unable to verify its authenticity (perhaps the Woz, who we know reads this site daily, can help us out?) but if legit it appears Apple may have invented our Mac Chick feature back when we were somewhere in the 4th or 5th grade. Odds are it was this type of thinking that eventually got John Sculley fired.


The only thing screaming “fake” to us is those glasses look positively 1983-ish. What are your thoughts? Real or fake? Anyone seen this before, or, even better yet, anyone know who the girl is?

17 Responses to “Apple’s first “Mac Chick”?”
  1. Robin says:

    Got a bigger version?
    It’s screaming ‘wallpaper’. 🙂

  2. Rowlings says:

    What you need to do is check eBay for a Macworld from 1990. Maybe the ad would be in there?

  3. Rowlings says:

    The Mac Classic was the first sub-$1000 Mac. Maybe the ad said something like, “Cheap, fast, and good-looking”.


  4. That certainly was never produced by “Apple”. However a fan may have made it.

    That mouse that she’s hiding doesn’t look like ti’s a 90’s era mouse and that Apple Computer logo is from the late 70’s and the Apple II era. By 1990 Apple was already using their customized Garamond font.

    You can see almost the entire history of all Apple marketing at The Mothership dot com.

  5. Vas the Man says:

    Yeah, I think it’s fan art. As previously mentioned, the logo and font are from the Apple II era – by 1990, Apple would have been using Apple Garamond and a slightly different coloured apple. She’s also holding an Apple Bus Mouse II, which wouldn’t have been introduced until the classic 9″ all-in-one form factor was phased out (the Classic and its ilk shipped with the Appe Bus Mouse, which was rectangular). It could just be the lighting, but form the colour, it looks like the machine has been exposed to cigarette smoke for an extended period. Also notice that the apparent colour of the machine doesn’t match the apparent colour of the mouse – a good advertising producer would’ve fixed that. All in all, I think we can confidently say it isn’t genuine.

  6. jabberwocky says:

    Sorry what was the question? sorry I have to clean the drool off myself, the floor, and the keyboard.

  7. odin says:

    Though a fan fiction picture I like the floppy disk wall. The chick isn’t half bad either lol.

  8. Joe says:

    Absolutely fake. Uneven lighting. Her legs are completely blown out white, terribly over exposed. Further, look at her legs — not “perfect” like a model’s legs would have been. Also, the part in her hair is not a straight line. That kind of off-set parting came later, more recently.

  9. The shoes 🙂 don’t fit the time 🙂

  10. JR says:

    it’s more american apparel than anything else, but would love to have it as a wallpaper.

  11. Count Macula says:

    I believe this to be a fake. A very clever one. However hip and retro the art direction is… it screams of a contemporary sensibility. There is no way in the 80s an advert like this would be made. Sure, all the props are from the right time period, but the attitude behind is pure 21st century. Great advert nonetheless.

  12. Neil says:

    Real or Fake, it is certainly creative. I think Apple should adopt this “retro” style in a marketing campaign. That could be fun, at least for Mac junkies like myself.

  13. dan says:

    definitelly not an ad. no ad agency would chose this girl as a model, those clothes as wardrobe, that hair style or that piece of floor for a photoshoot. not when the client can afford budgets of thounsads USD. not even if the cheap look were intentional to the ad.

    it’s just sloppy work.
    this is clearly made by a fan.
    the girl is not bad, though.

  14. MarFan says:

    I don’t think they had colored floppies in the early 90’s. I only remember black and white floppies until mid/late 90’s when they were loosing their appeal.

  15. Greg says:

    That still doesn’t mean they didn’t invent the mac chick


  16. tim says:

    LOL!!!! AWESOME!!!!

    this is my picture guys! just a dedication to the beloved apple. and a response to the quality of the picture… it is meant to be overexposed and off color… its supposed to look old lol. and judging by this post, i succeeded! lol. here is my flickr page and my real website with the pic on there:

    thanks for the post though!!!!!!

  17. jason says:

    shes hot and funny

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