.Mac to be renamed “Mobile Me”? - Macenstein

.Mac to be renamed “Mobile Me”?

Ahh it’s all coming together.

Earlier this week we learned the term “MOBILE_ME” pops up again and again in strings found throughout the SDK, as noticed by John Gruber. Now faithful Macenstein reader o.hickmott points us to a Coding Robots posting about various similar secret strings founds in the 10.5.3 update. AppleInsider discovered Apple filed 4 separate trademarks for the term “Mobile Me” back in 2006.

So, is MobileMe the new .Mac?

I looked up who owns the (non-working) domain “mobileme.com”, and it is registered to a San Fransisco address, which as we all know means Apple owns it. (Just kidding). Actually, the company MarkMonitor is listed as the registrar. MarkMonitor lists itself as a “online brand protection” service used by more than half the Fortune 100. Could Apple be using them to secure the domain until launch?

Could be.

I’m not sure MobileMe is all that much better a name than .Mac, but I suppose pushing the portable OS lifestyle is the goal here, then MobileMe makes Mobile sense. One thing’s for sure, if Apple wants their .Mac e-mail addresses back, they’ll have to pry them from the fanboys cold dead hands!

6 Responses to “.Mac to be renamed “Mobile Me”?”
  1. darrell says:

    mobile me sounds like a mobile carriers “lifestyle” feature. like ‘fave 5’ or ‘t-zones’ whereas the .mac name sounds as if it encompasses a much larger spectrum of services.

  2. byronchurch says:

    Mobil me sounds to “Phoney”

  3. mangochutney says:

    “One thing’s for sure, if Apple wants their .Mac e-mail addresses back, they’ll have to pry them from the fanboys cold dead hands!”

    Very well put!

  4. Dave-O says:

    All those people stuck with @moblieme.com addresses will be so envious of the ones who landed the @mac.com addresses. Get yours now!

  5. odin says:

    Sounds too much like Windows ME, and we all know how that turned out… Me is a stupid name.

  6. Hi;
    When I published my new web site, you sent me an email with an address that must have a direct link to the site at http://web.mac.com/marvkistlerme.com. But when I try to access my site on any search engine, I get a message that nothing matches the address http://web.mac.com/marvkistlerme.com?

    Is there any way to access my web site without a direct link? If not I can’t see how my web site can be of much value!
    With best regards

    Marvin Kistler

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