HEY NOW! Howard Stern to sign $600 million 3 year agreement with Apple to host an Internet/TV/iTunes broadcast ? - Macenstein

HEY NOW! Howard Stern to sign $600 million 3 year agreement with Apple to host an Internet/TV/iTunes broadcast ?

EDIT: Nope, looks like it’s just wishful thinking
Um… SIRIUSLY? I mean, seriously? Well, it seems doubtful, but that’s what Shabooty is reporting, anyway.

Well, that would be awesome. For Stern, that is, not me, or many of his listeners. I’m one of those Stern fans who bought the lifetime Sirius subscription when Howard made the jump to Sirius radio from terrestrial radio, so any new move outside of Sirius is bound to personally cost me money to listen, but it is a very interesting rumor for a couple reasons. The first is, it would imply that Apple may be attempting to make a serious push into turning iTunes into a provider of original content – sort of like premium cable channels. This move makes sense, as with the number of iOS devices out there there is really no reason Apple couldn’t turn iTunes into the next Sirius Satellite radio. One thing Stern has proven is that he is one of the few, if only major radio personalities with a fan base loyal enough to not only actually pay monthly to hear him, but willing to buy new hardware and hang ugly antennas and wires out of their homes and cars to do it. So if Apple ever WERE to consider such a move, Stern would be a great choice to serve as the poster child for the network.

But more importantly, it might also be signaling Apple’s move towards (hopefully) creating a roped off “adults only” area of the iTunes store. Sure, you (and kids) can download Podcasts for free from the likes of Adam Carola with just as foul language as you’ll hear on Stern’s show (actually, Carolla lets the F-bomb fly far more often than Howard does), but there haven’t been any major podcasts on iTunes with the in-studio sexual hi-jinx that seem to outrage/titillate people the way Stern show does.

Given Steve Jobs’/Apple’s stance on “porn” in the App store, I’m unsure how credible to rate this rumor. The iTunes store currently enjoys a HUGE double standard when it comes to adult material, with graphic sex in R-Rated movies available on iTunes, as well as the filthiest musical lyrics available, yet Apple has cracked down hard on adult apps. I would assume Stern would fall into the music/podcast world of iTunes, where Apple has so far turned a blind eye on the whole “won’t somebody think of the children” thing. One thing’s for sure, if Apple really IS willing to spend $200 million a year for Stern, it’s going to cost us, as listeners.

In fact, the only way Apple could really have a chance of making that money back is if Stern’s show was not delivered as a Podcast at all, but rather a real-time radio streaming iTune radio App, complete with iAds. This would be my guess as Stern has long resisted the idea of a podcast, saying he likes the spontaneous feel of a live broadcast as opposed to forcing people to wait for yesterday’s news. A $600 million deal also implies that Stern would be an Apple exclusive, as well, thus shutting out Blackberry and Android users. Stern’s Sirius contract is up for renewal in a matter of days, so I suppose we’ll have to stay tuned to see if we’ll ever get to hear Beetlejuice on our iPhones.

8 Responses to “HEY NOW! Howard Stern to sign $600 million 3 year agreement with Apple to host an Internet/TV/iTunes broadcast ?”
  1. john boy says:

    I’m in, Give us iFartMan

    I hate the idea the the Sirius/XM app is missing Stern unless you buy the darn $100 cradle, and add the full price service. Hey Now!

    A move like this may be the end of Satellite radio though………

  2. Paul says:

    Bogus… http://www.bit.ly/hVhRO1 See @siri_stock #BABABOOEY!

  3. KC says:

    Howard Stern is still alive? Who knew? I thought he, and interest in his middle school boy humor, died out long ago. Apple might as well make Ping a haven for only artists that have ever done fart sounds or jokes. It’ll be as successful as Stern’s old, boring, outdated ass…

  4. bonch says:

    This is another phoney contract negotiation tactic from Howard Stern. Leak a fake rumor about getting a deal somewhere else and watch the media mindlessly report it. Reminds me of the fake leaked rumor about hosting on American Idol, the fake rumor about appearing on Conan’s last Tonight Show episode, and every other fake rumor he floats out there to stay relevant.

    O&A have been funnier than Stern for years.

  5. Jon says:

    Doc, how could you think this was true for even a brief minute? Howard has been losing listeners steadily I would guess since the beginning of the year, if not his stint at Sirius. The show still provides adequate background noise some days but as KC stated above he is way outdated. Sim cards? Lotus notes?

    Putting aside Apple’s stance on porn / vulgarity, I don’t ever see them attaching themselves to an obviously sinking ship.

  6. andy says:

    “I would love to” hear Howard interview Jobs. Think of the great sound bytes that would hang around for years. “Look out!” OJ, you’re going to be replaced.

  7. Hudson says:

    That would be a terrible waste of Apple’s money. The show’s an awful waste of time and money!

  8. Hudson says:

    Besides, I thought Apple was against promoting a “porn type” product!

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