Show me another company who can operate this way - Macenstein

Show me another company who can operate this way

After months of speculation in the press, Apple unveiled the iPad 2 on March 2, 2011, and began selling it online and in retail stores on March 11. It has been sold out at most retail stores since 3 hours after its launch, online orders had wait times of up to 3 to 4 weeks. Lines two blocks long have still been forming at some of Apple’s larger stores on dates scheduled to get new shipments of the device.

It is now 23 days later, and Apple has finally decided to actually start ADVERTISING it. Here’s their first commercial (spoiler alert, it’s wasn’t worth the wait).

Yes, you’d be right to say it sucks – it’s a definite snoozefest – dark and moody without the traditional white background and catchy alterna-rock song (not that THOSE spots were setting the creative world on fire). It looks like this time Apple is trying to catch the attention of business users and people who want to use the iPad to view their CAT Scan results more than to play Angry Birds. Sure, you could say that since the iPad 2 is basically the same as the iPad 1 there’s no need to create a media blitz touting all the new features, but in a world where most companies begin their media hype machine weeks to months before a new model launches, it seems Apple is still the only brand who’s media hype machine can afford to take a couple months to get rolling.

Or, more accurately, one could say, WE (the fanboys) are Apple’s media hype machine, and we should all get a raise.

3 Responses to “Show me another company who can operate this way”
  1. Church says:

    We did get a raise. We got a new iPad.

  2. Madhur Singh says:

    Not to be a smart ass, but I am pretty sure that is an MRI and not a CT scan in the commercial.

  3. Mark says:

    What’s the point if it can take good HD video but no stills?

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