WTF? Why isn’t Mr. Macintosh in Lion? - Macenstein

WTF? Why isn’t Mr. Macintosh in Lion?

While Mac OS X Lion grudgingly beat Windows 7 in a recent laptop Magazine article, I’m pretty sure Lion would have swept it if Apple had thought to finally incorporate Mr. Macintosh into the OS like Steve (allegedly) dreamed. Who’s Mr. Macintosh, you ask? Well, according to an article by Andy Hertzfeld at

“Steve Jobs often came by Texaco Towers after dinner, to see what was new, and we’d usually show him whatever recent progress we made. Sometimes he’d be pissed off about something, but other times he’d be really excited about a new idea.

I was the only one in the office one evening when he burst in, exclaiming that he had a flash of inspiration.

“Mr. Macintosh! We’ve got to have Mr. Macintosh!”

“Who is Mr. Macintosh?”, I wondered.

“Mr. Macintosh is a mysterious little man who lives inside each Macintosh. He pops up every once in a while, when you least expect it, and then winks at you and disappears again. It will be so quick that you won’t be sure if you saw him or not. We’ll plant references in the manuals to the legend of Mr. Macintosh, and no one will know if he’s real or not.”

Engineers like myself always daydream about building surreptitious little hacks into the software, but here was the co-founder and chairman of the company suggesting something really wild. I enthusiastically pressed him for details. Where should Mr. Macintosh appear? How often? What should he do when he shows up?

“One out of every thousand or two times that you pull down a menu, instead of the normal commands, you’ll get Mr. Macintosh, leaning against the wall of the menu. He’ll wave at you, then quickly disappear. You’ll try to get him to come back, but you won’t be able to.”

I loved the idea and promised that I would implement Mr. Macintosh, but not right away, since there were still so many more basic things to get done. Steve told the idea to the marketing team, and eventually recruited the French artist Folon to do some renditions of Mr. Macintosh. I also asked my high school friend Susan Kare, who hadn’t started with Apple yet, to try to draw some Mr. Macintosh animations.

Most of the Macintosh system software had to be packed into a 64 KByte ROM, and ROM space got more scarce as development proceeded and the system grew. Eventually, it was clear that we’d never be able to fit bitmaps for Mr. Macintosh into the ROM, but I wasn’t willing to give up on him yet.

I made the software that displayed the menus look at a special low memory location called the “MrMacHook”, for an address of a routine. If the routine is present, it’s called with parameters that let it draw in the menu box, and it returns a result that tells the menu manager if it did anything. Using this, an application or system module could implement Mr. Macintosh (or perhaps his evil twin) if they saw fit.

I’m not sure if anybody ever actually implemented Mr. Macintosh or used the “MrMacHook” for something worthwhile.”

Assuming the story is true (and why wouldn’t it be? It’s on the INTERNET after all!) obviously the days of being limited by 64 KBytes are long gone, and most of us have RAM falling out of our ears. I defy you to find just ONE Mac user that wouldn’t be overjoyed to see Mr. Macintosh pop up one night after a long day of drudgery, give a wink and a wave and disappear. Plus the idea of Steve Jobs being so excited about something so stupid is just wonderful.

The only downside I can see would be the countless lost hours of productivity of people recording their screens and constantly pulling down menus trying to be the first to get a video of Mr. Macintosh up on YouTube.

By the way, if you’re interested in Mr. Macintosh, Digibarn has a selection of Mr. Macintosh pins, as well as circuit boards circa 1983 with Mr. Macintosh etched into them.

7 Responses to “WTF? Why isn’t Mr. Macintosh in Lion?”
  1. The Captain says:

    Now this is so silly and cool at the some time! Love to have that on my MacBook Pro at work.

  2. Aldo Johnson says:

    Why not a Ms. Macintosh?

    • Hahahaha=) says:

      Why not a Ms. Macintosh?

      Because you see… Macs are not generally kept in the kitchen… When Apple releases the iStove… THEN you may have a Ms. Macintosh. =)

  3. Digital Mercenary says:

    The building referred to as “Texaco Towers” was actually called “Taco Towers” because it looked like a multi-story Taco Bell restaurant.

  4. slappy says:

    Great story. Folklore is not a blog or page made up of some clueless teen. That page consists of articles, stories, anecdotes of the very core people at the beginning of the Macintosh. These are the very “folks” from the get go.

  5. Someone needs to make an App for the AppStore that does just what was described. Now. 🙂 I’d buy it in an instant. I want a Mr. Macintosh guy to join me on my computing quests at all times. 🙂

  6. Hugo says:

    Folon is not a French artist but Belgian! Check out the website of the Folon Museum in La Hulpe, Belgium.

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